
Luxembourg SEO Guide: How to Get Visible
Luxembourg is online. Internet access is near-universal, so search is your primary acquisition channel. In 2024, 99% of households had internet at home. That’s saturation. If you rank, you get seen. If you don’t, you’re invisible. Google leads the market. In September 2025 it held ~83% share across Luxembourg. Optimize for Google first. Track others for the long tail. Luxembourg is multilingual. People search in French, German, Luxembourgish, and English. Serve at least FR/DE/EN; add LB when it fits your audience. Keep one language per URL. It helps Google detect the language and match intent. Keyword Research & Localization Start with local intent. Add “Luxembourg”, city names, or communes to core terms. Think “assurance santé Luxembourg”, “Steuerberater Esch-sur-Alzette”, “online shop Differdange”. Map each language to its own page. Don’t mix translations on one URL. Keep wording natural. Avoid stuffing. Use related terms your customers use. Hreflang & URL Structure Use separate paths like /fr/, /de/, /en/, /lb/ or country folders if relevant. Add reciprocal hreflang tags for every alternate. The old International Targeting report is gone, but hreflang support remains. Validate alternates and 200 status codes. On-Page SEO Write one clear H1. Put the main keyword early in the title. Add the geo modifier when intent is local. Keep titles under ~60 characters and descriptions under ~160. Match search intent with direct answers and examples. Add a short FAQ in natural Q&A to catch voice and zero-click queries. Mobile & Performance Google indexes the mobile version. If content is missing on mobile, rankings suffer. Keep the same content and internal links on mobile and desktop. Improve Core Web Vitals. Compress images. Inline critical CSS. Use HTTP/2 or HTTP/3. Stable layout beats pretty but jumpy pages. Technical SEO Make crawling easy. Ship clean sitemaps. Use robots.txt to keep junk out. Set canonicals on every indexable page. Avoid thin tag pages. Keep parameter chaos under control. Fix 404s and redirect chains. Log-check for crawl waste. Off-Page & Local SEO Fill out your Google Business Profile completely. Name, categories, hours, services, photos, posts, FAQs, messaging. Keep NAP consistent across listings. Get local citations and links that actually exist in Luxembourg: Editus, Yellow.lu, sector associations, and (for retail) Letzshop. Ask for steady reviews and respond to all of them. International SEO If you serve multiple countries, use clear site architecture. ccTLDs or subfolders both work when done right. Keep language, currency, and legal pages aligned per locale. Use hreflang plus consistent internal linking between alternates. Don’t rely on deprecated country targeting. Monitoring & Tools Track queries and pages in Search Console. Watch coverage, hreflang warnings, Core Web Vitals, and Discover if relevant. Pair with GA4. Monitor rank by language and city: Luxembourg City, Esch-sur-Alzette, Differdange, Dudelange. Use call tracking and UTM on GBP posts to tie phone leads to keywords. Action checklist (one list only) Map FR/DE/EN (and LB if needed) to separate URLs with reciprocal hreflang; keep one language per page. Write concise titles with the main keyword + “Luxembourg” or city; keep descriptions clear and under ~160 chars. Match mobile and desktop content; improve CWV; don’t hide content on mobile. Complete Google Business Profile; get reviews weekly; answer all of them. Build local citations and links on Editus, Yellow.lu, and Letzshop (for stores). Fix crawl waste: clean sitemaps, proper canonicals, no redirect chains, block low-value areas. Track rankings per language and per city; measure GBP calls, forms, and revenue. Luxembourg search is crowded but clear. Serve every main language. Keep pages fast and stable on mobile. Own your Google Business Profile. Get real local links and citations. Measure what leads to sales. Do this consistently and you’ll earn visibility in Luxembourg.


